In today's commercial affairs, gifts play an important role. According to statistics, business activities in the United States, presented annually by more than 100 million gift, the total amount of four billion U.S. dollars.
Study pointed out that Japan Products is able to successfully hit the U.S. market, one of the most secret weapons are the Japanese small gifts. In other words, the Japanese are using small gifts to open the U.S. market, small gift in Business Communication played a invaluable role. Today, society merchandise, "benefits" and "etiquette" are linked together and often are "benefits", "etiquette", and first "etiquette" after "benefits" and "etiquette" only "benefit", which has become the general rules of business communication. Reasoning in this regard is not difficult to understand, the challenge is in operation, martial arts gifts whether you home, can do neither Sample also be able to move people. This is the key to business gifts. Why the present commercial existence?
Now, a lot of big companies have specialized in the computer storage, on the relationship between some of the major companies, the relationship between character identity and status in order to love, birthday have records, festivals, or the appropriate time, there is always a special gift routine . Why do companies have to send business gifts? According to a survey, the most important reason is to express appreciation for others (61%), in the second reason is that the adoption of good wishes to develop a business relationship (34%). Half of respondents have gifts at Christmas Day, nearly one-third of the people at special occasions. More and more and more companies realize that business activities are not only advertising gifts, but also the exchange of an important aspect.
A lot of people think, the main gifts are express appreciation to the customers, so that the relationship has been further strengthened. Smart companies often after the customer purchases a regular basis, with customers having lunch or dinner, or in other activities after the end give customers gifts. Commercial gift can play the role of advertising to reach the purpose of appreciation, but also to solidify and strengthen the company and its customers have a good relationship. For promotional gifts will not only promote the sale of merchandise, at the same time deepen the brand impression ads played a role.
Brought about by the success of business gifts business gifts in each other is itself a big business. Choose gifts convey a powerful, sophisticated knowledge and interest in such information. It will not only improve the company's image, can also damage the company's image. Chairman of the Board from giving gifts to the ads with gifts, commercial gifts, such selection and gift items is not relaxed, and American companies spend annually on business exchanges between the cost of gifts of up to four billion U.S. dollars. Commercial gift gift, gifts are not small, so expensive in the hearts of customers you have to understand him. Even if companies want to express the gratitude, but also does not allow acceptance of gifts from embarrassment. It is the most common business contacts to buy gifts are pens, desk calendar, pocket calculators, briefcases, etc. on this kind of gift to have a company logo. There is some other select watches, liquor, diaries, knives, glass, fruit, discount north face jackets and so on.
Some of the recent Shanghai survey, presented at business gift companies have 47% of the answer is "effective" or "very effective", while 39% of the companies at least consider "little effect", only 2% of the companies consider gifts of no benefit. Business gifts business gifts in fact the principle has become an art and skill, from the time and place to select gifts, are a lot of people thought things. A professional manager, then the very representativeness: In my opinion the effectiveness of business gifts are set up at present on the usefulness of the recipient. If the gift has broken the clean desktop, or simply does not work, may have negative effects present. If the gift often useful, the customer will often think of gift or corporate gift.
